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Case study: The Third Act

Johnny Roxburgh is a party architect who has worked in the events industry for over 40 years. With Catherine Fairweather, he discusses bringing his clients’ ideas to life, including floating a tent on the Mediterranean for a dinner for 400 people, organising his own wedding and his secrets to living well.

Strategy and presentation

Working as part of the client team, we created a roadmap to integrate marketing activities, supported the development of high-quality, brand-aligned artwork and created an impactful show description and slogan.
The Third Act podcast

Listener Analysis

After creating audience personas, we used a deep dive into OFCOM statistics to compile a report on the target audience’s listening habits and platform preferences. Through this work we were able to recommend a YouTube-inclusive strategy and the use of Smartlinks that automatically direct audiences to their preferred listening platform.

Audience growth

Working with our specialist partner, we delivered large volumes of Apple Podcast downloads and subscribers, leading to significant growth in both audience and chart position – reaching #28 in all UK podcasts and #1 in UK Society and Culture.
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