Tired of endless Google searches and overblown, impractical advice? Ask the Consultant to get direct answers to your pressing promotional puzzles. Send your query to email@example.com and include the name of your show so, if your question is chosen, we can give it a plug.
How do I get people to recommend my show?
Take a holistic approach. It’s not enough to simply say during your podcast, ‘hey guys, tell your friends’ or ‘leave a review’. Here are four things you can do today to help…
- If getting reviews is important to you – and it should be – make your requests to listeners a key part of your show. Script a section at the start or end of your normal podcast, and be sure to let your listeners know how much it means.
- Lay out the practical steps they need to take to leave a review (some may never have done it before) and perhaps incentivise them with promises of a shout out in the next episode.
- Make full use of the power of social media and the connections it provides – if you are given a mention on Twitter or Facebook, respond, thank the listener, perhaps engage in a discussion that might attract the attention of more people.
- Consider just how recommendable your show is. If listeners think of it as a guilty pleasure because it’s a bit rough around the edges, they might be less willing to recommend it. Make sure to do a little spring cleaning and smarten it up as needed – fixing the sound quality, updating the artwork and rooting out all the typos in the episode descriptions.
With these tips in mind you should be in a much better place to get your listeners recommending away.
- Questions chosen to feature in Ask the Consultant will be included in a future issue of The Podcast Clinic newsletter or on Podspike’s social media platforms. Email firstname.lastname@example.org