So now you have a better feel for your mission, you’re ready to promote your show, right? Well, not quite, because many other podcasters will have the same, or a similar, mission to you. The trick now is to say why your particular version of this mission is, well, different. Differences come in many shapes and sizes. Your podcast could be the longest, or indeed shortest in length. Or maybe it’s the most unusual, or the most well-researched. Perhaps it has the best sound design or the silliest jokes?